[Download] From Reputation Management to Crisis Communications: Your Playbook
What Health Care Communicators Need to Know
Hospitals and health care systems face myriad challenges managing their reputations, positioning key issues and avoiding (but being ready for) crises.
This playbook identifies key reputational challenges faced by providers and tools to help manage them; typical and acute issues that hospitals need to position in their communities; and methods to prepare for and manage crisis communications.
You'll gain clarity around the differences between reputation, issue and crisis management, learn some new tools that can help you manage earned and owned media channels, and gain confidence in being prepared to confront all three.
Here's what you'll learn:
- Tools hospitals can use to manage their reputations in media and online
- The 3-4 key issues you need to be communicating about right now
- How to prepare for effective crisis communications management