Guide: Positioning Your Two-Year or Trade College for Gen-Z

Gen-Z's views on the value of a college education have changed. Two-year and trade colleges stand to benefit - but only if they've got the right positioning. 

This guide will help college marketing and communications professionals consider how to leverage two macro trends to appeal to prospective students who increasingly question the value of a traditional four-year degree.

Inside you'll find:

  • The two non-obvious trends that are affecting how students are making choices about college.
  • Strategies for leveraging the trends to improve your college's positioning.